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HumanCentered Offerings
Presentations
For audiences wanting to understand how sound human-centered research and design deliver experiential innovations, we offer presentations that vividly tell the story.
Workshops
Organizations often want hands-on experience in developing customer-driven innovation strategies and tactics. We have offered many such workshops to groups around the world.
Projects
For companies needing to develop their own design research and planning capabilities, we team up to help define and guide undertake original work.
Programs
We work with some groups on an ongoing partnership basis to collaboratively build out a strategic innovation competency. This amounts to sustained organizational learning and development.
Integrated thinking around high value offerings
Business products, services and environments are intermingled in ways that require more holistic ways of thinking and development. Service innovation requires breaking down the relevant dimensions of customer experience as well as the core engineering, and business considerations in order to reconstruct an array of customer experiences that clearly satisfy her needs and desires, and even yield value beyond her expectations.
Services combine tangible and intangible aspects. These can include physical products and environments, communications and technology-enabled processes. Regardless of the form it takes, the service must be consistent, easy to use, and integrated strategically.1
Sophisticated service offerings today well exceed old school norms. Expectations of customers and the requirements of business and technology are much greater. Because customers are deeply involved in how service experiences are valued, their perceptions and interests must be understood and designed into the system configuration. That requires new research and analytical tools as well as interaction and systems design expertise.
HumanCentered research, analysis, interaction, and systems design services have been developed in some of the most complex environments possible. They bridge "front end" and "back end" service issues, and they apply across many industries and contexts.
“There is still one frontier that remains wide open: experience innovation.
This is the only type of business innovation that is not imitable, nor can it
be commoditized, because it is born from the specific needs and desires of
your customers and is a unique expression of your company's DNA.”
– Sohrab Vossoughi
1 Bill Hollins, Design Council, UK