Services

Integrated thinking around high value offerings

Business products, services and environments are intermingled in ways that require more holistic ways of thinking and development. Service innovation requires breaking down the relevant dimensions of customer experience as well as the core engineering, and business considerations in order to reconstruct an array of customer experiences that clearly satisfy her needs and desires, and even yield value beyond her expectations.

Services combine tangible and intangible aspects. These can include physical products and environments, communications and technology-enabled processes. Regardless of the form it takes, the service must be consistent, easy to use, and integrated strategically.¹

Sophisticated service offerings today well exceed old school norms. Expectations of customers and the requirements of business and technology are much greater. Because customers are deeply involved in how service experiences are valued, their perceptions and interests must be understood and designed into the system configuration. That requires new research and analytical tools as well as interaction and systems design expertise.

HumanCentered research, analysis, interaction, and systems design services have been developed in some of the most complex environments possible. They bridge "front end" and "back end" service issues, and they apply across many industries and contexts.


		Home \| Experience \| Services \| Results



HumanCentered Offerings Presentations For audiences wanting to understand how human-centered research and design delivers experiential innovations Workshops For organizations wanting hands-on skill-bulding in experience-driven innovation strategies and tactics Design Projects For companies needing to drive new innovative products, services, or systems Strategic Design Programs We partner with some organizations wanting learning and development. Contact HumanCentered 801.891.6259 michael@humancentered.net	Integrated thinking around high value offerings Business products, services and environments are intermingled in ways that require more holistic ways of thinking and development. Service innovation requires breaking down the relevant dimensions of customer experience as well as the core engineering, and business considerations in order to reconstruct an array of customer experiences that clearly satisfy her needs and desires, and even yield value beyond her expectations. Services combine tangible and intangible aspects. These can include physical products and environments, communications and technology-enabled processes. Regardless of the form it takes, the service must be consistent, easy to use, and integrated strategically.¹ Sophisticated service offerings today well exceed old school norms. Expectations of customers and the requirements of business and technology are much greater. Because customers are deeply involved in how service experiences are valued, their perceptions and interests must be understood and designed into the system configuration. That requires new research and analytical tools as well as interaction and systems design expertise. HumanCentered research, analysis, interaction, and systems design services have been developed in some of the most complex environments possible. They bridge "front end" and "back end" service issues, and they apply across many industries and contexts. "User-centered design brings decisions about user experience to the early stages of projects. The goal is to link the user-value in the experience of products, environments, messages and services to the competitive advantage it provides - to align the strategic benefit to the producer with consumer user-value. –Patrick Whitney, IIT ¹ Bill Hollins, Design Council, UK