Design In a Service Economy
Increasingly, designers have the means, motive, and opportunity to design at various levels, and in various front-end and back-end capacities. Parochial definitions of design are increasingly quaint. What are the boundaries of design today?
Scope. Because our focus is on the qualitative metrics of customer experience, it’s natural that the implications of our work cut across corporate functions. Wherever an integrated business solution may offer unique value and profitability–all within your strategic framework. Our practice augments your team and adapts to your business need. We're sensitive to the stated goals of our business partners, and we're also savvy to the tacit requirements to provide demonstrable value in a form that's actionable.
Range of Experience. Michael Eckersley leads HumanCentered. With advanced training in design, social science, and education, Michael's professional experience is considerable. From 1999 to 2001, he served as Design Strategy Director for Sybase in their online financial services banking and brokerage business. Prior to that, he worked as a marketing and design consultant to leading companies in Publishing, Software, Health Technology, and Pharmaceuticals. Michael currently splits his time between the Kansas City area and the mountains of Park City, Utah.
The HumanCentered model was founded in 2001 with a small group of information and technology specialists from Sybase. Today, the team is augmented by domain experts in three states. Major projects total approximately four per year, with a number of small consults mixed in. Clients include leading companies in industries from Health Care and Enterprise Software to Fast Food and Consumer Products.
Selected Clients include Yum!brands, Black & Decker/Baldwin, Employers' Health Network, St. John’s Health System, Intermountain Health Care, GMAC Bank, Source/Inc., 3point5.com, Sybase, Banco Popular, Novell, and Premier Resorts.